We built the tool we
couldn't find.
Score any UK location using real government data. No guesswork, no paywalled PDFs, no vague ratings. Transparent, structured intelligence for every location decision.
The Problem
Architecture
What You Get
Principles
Transparent by default
Every score shows the data behind it. No black boxes. You see exactly why an area scored 72 for safety or 45 for transport.
Deterministic, not vibes
Scores are computed from real data using fixed formulas. Same postcode, same scores. AI explains the numbers, it does not generate them.
Intent matters
A great area for a family is not the same as a great area for a restaurant. We weight dimensions differently based on your goal.
Context-aware
A village with one school is not the same as a city with one school. We detect area type and benchmark accordingly: urban, suburban, or rural.
Live Data Sources
Timeline
Idea validated
Researched the gap in UK area intelligence tools
MVP built
7 real-time data sources, AI-powered reports
Scoring engine
Deterministic scoring replaced AI-generated scores
Public launch
Live at area-iq.co.uk with Stripe payments
Built by
Pedro Serapiao
Software engineer. Product builder. Based in the UK.
I kept running into the same problem: making location decisions without reliable, structured data. Rightmove gives you vibes. PropertyData gives you spreadsheets. Nothing gave you scored, transparent, intent-driven intelligence. So I built it.
Mission
Make area intelligence accessible, transparent, and useful
for every UK location decision.
Enter any UK postcode. Get the full picture.
Score, data, methodology, reasoning. All in one report.